There they are – the final results of the big 'Demonstration Manual' project, which I presented last Friday. A short explanation what it was all about:

The brief was to pick something to demonstrate for or against and make a manual for a demonstration concerning that topic. That was supposed to include everything from name, logo, CI to flyers, posters, banners, info stands and even chants or choreographies, as well as instructions for the city of how to deal with the demonstration. In the process of the project, I decided to go a slightly different way. Instead of doing just one specific demonstration I chose to invent a fictional underground organization – called 'Spilt Milk' – that plans and organizes protests / demonstrations for whoever is in need of one.

What I ended up with is shown below. Two folders with loose pages and a couple of gimmicks. One of the folders holds 12 color-coded manuals with instructions on how to conduct a specific demonstration. That included everything from the needed materials and where to obtain them, costs, number of persons needed, risks (what laws would be broken) and presumed effectiveness as well as preparation and execution instructions. The additional picture is just a small hint of how the whole thing could look. Most of these manuals are actually rather for performance art / flashmob inspired actions than real marches. The toy car for example is part of one of these concepts: instead of walking through a street with posters, mount little flags to remote controlled cars and steer a whole horde of them through the inner city (the people steering them would be located on the roofs of surrounding buildings). The manuals where first printed on regular paper and then copied onto thick textured colored paper.

The second folder holds the manifest of the organization – who they are and what they stand for – as well as 22 full page photographs, explaining the process of how the organization works (how they advertise, how to get in contact with them, how they deal with assignments etc.). You can see six of these shots up close here. The rest of the pictures below show two of the organizations newspaper advertisements (under a fake name), the masks used for the photo story as well as two prepared milk cartons. The latter were supposed to be used for 'secret' communication between client and organization, delivering messages and final manuals hidden inside milk packages and brought to the doorstep via delivery service.