On an article about native tribes generally being perceived as 'primitive'.

Means "Christmas Beer" in English. It's a tradition by all danish breweries to release a specially brewed beer for the Christmas time on the first Friday of November at 20:59. After that, basically the whole infrastructure of danish society breaks down. Just to let you know, what the culture here is based on...

As I've just found out how to embed vids, I'll just put on Blur's 'Good Song' with illustrations by David Shrigley instead of just linking to it. Neat, huh? This vid was also shown at the exhibition by the way.